What should you expect when you buy cheap ezine ads?
Well, in the first instance I have some bad news.
If you think that investing a small amount of money, 5 to
20 dollars, will bring you in return a considerable number
of sales and you'll be one step further on your way to
become wealthier, then you're very far from reality.
I have recently noticed some advertisers complaining about
ezine advertising and claiming that it is no longer what it used
to be. Why is that? Because they purchased some cheap ads
and they expected a big return on their investment.
They didn't understand how and why should be used this
vehicle called cheap ezine ads.
Making a short break, I would ask them the following question: "After the first day of school did you expect your very young girl or boy to know everything on any thing?". Sure not! The first day of school is the first step on a long way.
The same is with the cheap ezine ads. Purchasing them is one of the first steps on the way of making a quite reasonable number of sales.
Are you confused? Have you heard about "big boys" getting a lot of money by sending some email advertisements and now I come here to tell you something else? NOPE!
Be patient and open your mind because you're close to the
explanation.
How do you think a successful advertiser knows that a certain
ad works?
....
By TESTING the ad copy!
Any serious advertising campaign can deliver optimal results if SMALLER test mailings are previously done, with tests for offer, price, headline, etc.
Such tests should always be refined by analyzing the results offered by an ad tracker. Without this tool the tests will be meaningless because while testing you must not look very much at the number of sales but at other performance metrics.
You should also take very much care with the vocabulary you use. If it is not too much different from a spammer's vocabulary, then the spam filters may grant you surprising results and not the ezines will be to be blamed.
You don't have to make wrong assumptions about spammer's vocabulary and you rather test yours in order not to have some unpleasant surprises ...
Returning to our topic, did the wording "smaller test malings" get your full attention? That's the whole point!
If you test your ad copy in large ezines having a significant number of subscribers, then you may spend your whole budget even before starting the actual advertising campaign.
Here come the small ezines and the classified ad co-ops which offer you low cost advertising.
However always remember one fact: the bread is not as sweet as a cake, but this fact doesn't mean that the bread is worse than the cake.
They only have different purposes ...
Good luck with your ezine advertising campaign!
Thank you for your time.
by Anne Marie 2007
