AOL and Yahoo have announced they'll be charging email senders $2.5-$10 per thousand emails sent to guarantee delivery. Ouch! If we've been keeping up with the email marketing news, at all, over the last 3 years, we knew...
Here’s one of your biggest opportunities to out flank the competition online. Use your website as a Direct Marketing vehicle, in the classical sense. Have a very tightly defined action that you want people to take, and focus all of your efforts on getting people to take that action. Few websites operate under this cardinal rule of Direct Marketing. As a result, all too many...
The FAQ page... a standard addition to almost any site. It usually lists questions customers ask on a regular basis, and the answers to those questions. But what befuddles me is that hardly any sites I’ve visited use...
